The Benefits of Using Animation For Brand Storytelling

December 13, 2021
December 13, 2021 2immersive4u

The benefits of using animation

Animation is a great way to convey a message to your audience clearly and effectively communicate your brand’s values. If you desire to create a video for your business, consider making an animated one. In today’s ever-growing digital world, many people are viewing their videos on mobile devices, tablets, and computers – so the videos must be in the right format for the right channel (whether it’s TikTok or YouTube). Animation is a clear way of communicating your message without too much clutter or distraction from the video.


The benefits of using animations include:


  • Animated videos are a great way of conveying a message to your audience


  • Creativity is unfettered with animation


  • Animation is a universal language that is understood by all people, regardless of what language they speak


Visual Impact

Do you want to improve your brand’s digital presence with animated videos?


Animated videos are the new standard for engaging audiences. They are informative, useful, memorable, and fun. They are an excellent way to provide insight into your brand with an edge.

Some tips that will help you improve your brand’s digital presence with animated videos are:


  • Create a strong, informative video that can be used to introduce your company. (we’re experts in this)


  • Video is the new billboard – they tell a story, create a dialogue with your audience, and can be shared on social media. (make sure the video is in the right format for the right channel – this is easy to do for an animation studio like us)


  • Stay away from cheesy videos. They are easily forgettable.


  • Animated videos can be used in many places – not just social media. 


Short Branding Videos

The internet is a powerful marketing tool for brands to show themselves off to prospective customers. One of the most powerful tactics for reaching your audience is through videos. Animated videos are one of the most powerful tools for conveying messages about your brand, including your mission statement, your history, and your core values.

Animated videos are one of the most powerful tools for conveying messages about your brand, including your mission statement, your history, and your core values.

Longer Narrative Content

Brands are always looking for new ways to improve their digital presence. One of the newest trends is animated videos. An animated video can help to animate wordy blogs and larger blocks of text. Animated videos can also allow you to express emotion in a way that words may not be able to. A new animated video trend which has been seen often is the animated explainer. These videos are helpful for explaining a product or service to potential customers, or just for providing more insight into the company. The videos are also useful for better explaining how to use a product or service, or their features. Animated explainers are also helpful if the language of the company is not English.


The world is now digital. Because of this, brands must adapt and keep up with the trends of the digital world. One way to keep up with trends is by adding animated videos to their website. This is a great way for brands to stay current, improve their digital presence, and make their brand more memorable.


One way to make your brand more memorable is by adding animated videos to your website. Animated videos are different from other videos because they are interactive which makes the audience more likely to want to engage with the video. Animated videos can be used for a variety of purposes including storytelling, to provide instructions, to show how to use a product, and to promote a new product or service


Creating Your Animated Video

Animated videos are an inexpensive way to increase online user engagement, build brand awareness, and provide consumers with visually appealing content. Unlike traditional content creators that charge at least several thousand dollars for one video, animated videos can come at a much reasonable price to fit into a company’s budget. 

The voice of your company is your brand, and with animated videos you are providing a more in-depth look at what you are presenting visually. It also allows for more in-depth content in smaller periods of time which can be distributed in different channels.

Another advantage of animated videos is that they are engaging. A lot of people get bored when they see someone just standing there talking. Animated Videos can get your point across by moving around, adding graphics, sound effects, etc.

Lastly, animated videos are accessible to just about everyone.


Ready to get your own animated videos? Get in touch and we’ll hook you up.

If you want to learn more about 2Immersive4U and other top video production companies from Acron visit Akron Video Production Companies;

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