Do’s and Don’ts of 360° videos

April 21, 2021
April 21, 2021 2immersive4u

What to do? What NOT to do with 360° videos?

We said it before and we’ll say it again, 360° videos are superior forms of content! This doesn’t mean any other form of content is bad, we’re saying you will have more benefits from a 360° video than you would from regular videos. We talked about it, so you wouldn’t have to, what to do and what not to do with 360° videos?

The Do’s

  • Remember the environment is one of the most important characters, so creating an engaging environment is crucial, especially when making an animated video.
  • Make characters appealing. Whether it’s an animated character or you’re making a 360° video with a camera, make sure the characters are interesting. That’s why 360° videos are so popular in tourism, you feel like you’re in the crowd surrounded by all those people (or it might cause an anxiety attack, up to you)
  • Focus on details, which goes without saying, your audience has the option to change the angle from which they’re watching the video, so make sure you and your team go through the video production process a few times, to make sure you don’t miss anything.
  • Have engaging visuals! We cannot stress this enough, it will be like any other video if there aren’t visuals that are engaging your audience from the start.
  • Make sure you have fun and build emotion throughout the video. Sure you can film while taking a walk or animate a few characters and throw them into an environment, but making sure your audience engages will only elevate their experience.

The Don’ts

  • Don’t underestimate the power of 360° videos. Yes, they’re cool to watch and play around with, but content, as we know, is evolving and we need to keep up
  • Focusing on one thing, in theory, it’s great, but not the point, is it? The whole point is to immerse your audience in the video, by providing them a 360° experience. Don’t let that option go to waste.
  • Making everything static, this goes without saying, even when regular videos are in question there’s a simple rule: no motion = no emotion. The point is to give the audience something to look at, and then some!
  • Limiting the view, which is the exact opposite of what 360° is supposed to be. We’ve seen so many of these videos where you don’t actually get 360°, more like 270° and that’s just… wrong.
  • Last but not least, uploading the correct files. Even if you’re using a 360° image and not a video, make sure it’s uploaded correctly onto the platform you’re using, especially Facebook.

That’s Our Opinion

We don’t mean to step on anyone’s shoe, but from years of experience and trial & error moments, we know what we’re saying – most of the time! 😉
Want to learn more about 360° videos and immersive content? Click here.