Is Branding A Must?
You know how difficult it is to tell a story that captures your audience’s attention and keeps them engaged? The best way to do it is by using immersive content.
Branding has become a must for businesses, especially small businesses. Due to the Covid-19 pandemic, many individuals have decided to start their own business after either being let go or discovering their true passion is not 9 – 5 corporate. However, 20 percent of small businesses fail within the first year. By the end of the second year, 30 percent of businesses will have failed. By the end of the fifth year, about half will have failed. That leaves us at 50 percent, where 30 percent is struggling to make ends meet and 20 percent are thriving. What are the 20 percent doing to stick out and keep the sales going? Good branding.
What makes your branding game good? There could honestly be a million factors to it, depending on your niche, your target audience, market, and even your products or services. However, the most important thing is keeping your target audience engaged, which means giving them quality content while marketing your product or service. Let’s say you want to sell dog toys, simply saying “Your dog will love it!” really won’t do much, will it? Giving your audience an example, like a video of a dog actually enjoying the toys, and maybe include some previous customer testimonials just might do the trick, but making content that is interactive, sharable, and memorable – that’s where the gold nugget lies. Sharing a story through sharable content would be, right now, be the best thing you can do for your business.
Immersive Branding – Storytelling
There are hundreds of ways how you can tell the story of your brand and showcase your business in the content you create for your audience (customers or clients), but with immersive storytelling, content gets more meaning and depth that your audience can experience. You won’t just be marketing your products or services with your story – you will create a memorable experience for your audience.
We wrote about our favorite brands using immersive storytelling for their branding and marketing. Check them out: https://2immersive4u.com/2021/03/17/five-brands-using-immersive-content-for-marketing/
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