Whether it’s for a brand or a band
It’s no secret that content is evolving by the minute, and the only way to keep up is to evolve with it – whether you have a brand or a band, the possibilities with immersive content are endless. With that being said, here are our top 5 reasons you need immersive content:
1. Interactive
Your audience can view 360° videos from their phones, tablets, and laptops. However, the fact that they are able to see the 360° makes it all the more fun and engaging for them. With it still being a relatively new concept on everyday devices, there’s a higher chance that they’ll play around with it and interact with the video itself, which brings us to the next point.
2. More Engagement
With content being interactive, there’s a higher chance your audience will interact with it, which will drive more engagement. This will help with turning potential customers into actual customers, all while being immersed with the content. Immersive content will stick with them and keep them engaged, so even if you’re looking to create simple content for your audience to enjoy – immersive content will perform much better.
3. Builds Trust
Now, this might be a shocker but hear me out. What if you can showcase your product to your customers without them leaving the comfort of their bed? Immersive content is viewed from everyday devices, so let’s say you want to sell a puzzle – we can create a video solving the puzzle (but not completely, we have to leave it to the customers to solve it completely) in 360° view. Wouldn’t your customers rather buy something they know what they’re getting?
4. Versatile use
Immersive videos can now be viewed from almost any device, but unfortunately, there are platforms that still don’t support this type of video. However, it can easily be edited to fit any and all platforms. Additionally, you have the option to change the angle you’re viewing the content, so any immersive video can be repurposed hundreds if not thousands of times.
5. It’s Fun!
Last but not least, immersive content is fun to view! Whether it’s a 30 second or 30-minute video, it leaves an impression on the viewer; that’s why it fits into the whole “immersive experience” category. The option to view videos from different angles – who doesn’t find that fun? Move your phone around, so you see what you want to see throughout the video? Sign me up! I could go on and on about this part.
To Wrap Things Up:
These are only a few reasons why immersive content is the way to go, whether you want a music video or a really cool ad to attract your target group and core audience.
We also talked about it in our previous posts and why you need immersive content – from brands and businesses to rock stars and marketers. You can check it out here: https://2immersive4u.com/2021/03/05/why-you-should-use-immersive-content/