Why You Should Use Immersive Content

March 5, 2021
March 5, 2021 2immersive4u

two people looking at immersive content
Photo by Keira Burton from Pexels


Why You Should Use Immersive Content?

Let’s start by asking, what is immersive content? It’s content that relies on technology, such as VR (Virtual Reality) and AR (Augmented Reality), but we’re here to show you you don’t need any special tech nor gear to utilize immersive content in your business. The experience depends on the viewer, and immersive content just gives the viewer options. They’re able to enjoy a 360° video from their everyday devices, such as phones, tablets, or laptops.


What Does Your Audience Get?

Why would you want your audience to have that? The way we’ve been viewing content is becoming outdated, and going immersive is the next step in experiencing content. Making a revolution in viewership. 

Your audience will get immersed in the content; as humans, we’re extremely curious creatures, and we always look around, trying to perceive every single detail there is. Allowing your audience, fans, or even customers to have that experience when viewing your content will bring them closer to you, their curiosity will grow bigger, which will affect your reach, your sales, and have a higher chance of becoming a viral piece of content. 

How? Well, immersive content is interactive, all while viewing it from your phone or laptop, the audience can explore, and there’s a higher chance of them having a positive experience while viewing the content since it’s still a bit new. We’re not saying that it’s something that nobody is using, but let’s just say there’s not a lot of competition out there. 


Let’s talk about having a product you want to market; how will immersive content benefit marketing? The core of a good ad is to establish trust right away with your potential customers. This means the ad needs to be visually appealing, attention-grabbing, and outright purposeful, full of value. You can achieve that with immersive content with little to no effort. Our team will make sure the aesthetics fit the theme and work with you to create something that sticks with the audience. By that, I mean we create a story, which we use as a base to further develop the whole experience of content viewership; thanks to 360° viewing on everyday devices, your audience will feel as if they’re part of the video and not just looking at another ad on Facebook or Youtube. The content we create is more engaging; your audience won’t just look at an ad. They’ll perceive it in a modern way – they’ll have an immersive experience from an ad which will leave a bigger impact on them than, let’s say, a 10-second ad saying, “Buy this, it’s good for you!”


How Are We Refining Viewership of Immersive Content?

We’re working on revolutionizing the way immersive content is used. We believe that the future of content is immersive and that it should be adapted to the current devices we’re using. We’re all used to scrolling on our phones and our laptops, we skip ad after ad, so we’re aware the advertising industry also needs a level up when it comes to creating ads. 


Check out our process of creating 360° videos, and don’t forget a video can be repurposed in so many different ways: https://2immersive4u.com/our-process/